The Keys to Key Account Management

Insights, ideas, and resources to help you build a world-class key account management program.

Blog Author
Jerry Alderman

Jerry Alderman

Proven Benefits of Key Account Management vs Traditional Sales

Thinking about shifting gears from the usual sales grind to Key Account Management (KAM)? You're in good company. A lot...

Key Account Management and Technology: The New Basics

Key Account Management (KAM) is transitioning from a niche function to a prominent component of the go-to-market sales...

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