On this day five years ago we launched Valkre. Since that day I’ve been asked and explained many, many times why we chose the name. Here’s the story:
When we launched the company we were building our SaaS platform around a methodology we called Customer Value Creation. Right out of the gate, C.O.O. Brian Kiep thought we should name the company ValCre. But when we searched on the domain name, it was not available...dang!
Disappointed, we then went off the deep end and brainstormed a bunch of other names. One of those names was B-da-B, which was a play on the idea that we served business-to-business customers, but as a tribute to our Chicago origins, replacing the "to" with how a good Chicago Bears fan might pronounce B2B.
Yeah, that name was out there. we were obviously grasping at straws, until a moment of brilliance and we came up with ValKre.
For those who don’t know Norse mythology, Valkyries are the maidens who determine winners and losers of battle. The Valkyries bring the winners to Valhalla where the soldiers eat their fill of beast and drink mead. We liked the analogy that our company empowers B2B businesses to win with their customers through Value Creation.
The deciding factor for us was the tie to The Ride of the Valkyries, the well-known opera by Richard Wagner (though probably better known in the Air Cavalry scene of Apocalypse Now). So we were sold. Plus the domain was available!
Fast forward five years later and the name Valkre has represented us well.
Today, the speed and structure driven by RENDER is helping companies stay ahead of competitive offerings by aligning on customer value and innovation needs. Thanks to all who work at Valkre and to our customers, I believe we have at least another five years of innovation to contribute in the battle of creating value for customers.
