VALKRE | Value Creation

On the "Value Prop" Road Again!

Well it's that time again! Time for another trip to the great Australian Outback, to dive into the heart of Value Propositions. I'm going to spend the next 30 days and 30 nights knocking on customers' doors, trekking across the Bush, and wrestling kangaroos'. All just so I can truly get at what my customers can do to better serve their customers. Alright, alright, there may not be any trekking through the Bush, I mean it's dangerous out there..no food for miles. But I can't promise that there wont be any kangaroo wrestling, I mean lets' leave our options open.

A Transmogrifier for Growth: Innovation for the rest of us

I am a huge fan of the comic strip Calvin & Hobbes, and I consider Bill Watterson, the genius who brought to life the colorful world of a little boy named Calvin, to be one of the great innovators of recent times. Calvin’s world was made richer by his stuffed animal, Hobbes, whom only Calvin realized was the walking, talking, teaching Tiger that he was. My favorite story had to do with Calvin’s invention called a Transmogrifier, which is a machine that can turn one thing into another thing, all you had to do was step into the upside down cardboard box and turn the dial to whatever you wanted to be. Awesome!!! Alas, Calvin’s attempts did not always turn out to be…quite-so-right. While this particular storyline is funny, I relate it to my attempts at innovation throughout my career, because it does not always turn out to be…quite-so-right. Sometimes it feels like the tools of innovation, provided to most of us, are nothing more than cardboard boxes, tape and crayons.