VALKRE | Value Creation

Informing New Product Innovation Efforts

We are working with an equipment manufacturer who grew through acquisitions and now has several overlapping products. They want to grow organically by 50% over the next few years while sliming their product portfolio. They chose DVP as the tool to bring the necessary insights into the decision-making process, and build internal alignment across the company on the path forward...as surveys we nore cutting it.  Amazing what detailed, outside-in customer value data can cause an organization to do.

Using DVP to Craft MarCom Messaging

We work with B2B marketers who must support multiple internal constituents, with small marketing teams and even smaller budgets (sound familiar?!). One of our customers created an Internal DVP for a new product launch to help craft messaging.  The DVP framework provided the rigor necessary to align an internal marketing communications team on a crisp, value-based message in less than a day.  Apparently that normally takes a month...