One of the more subtle impacts of naming your company is how search engines decide to treat that name. For the longest time, searching on the term "Valkre" would inevitably return results for "Valkyrie".
Google would sometimes be so kind as to offer a "Did you mean: Valkre" olive branch.
You can't really blame the search algorithms, considering our company name is a reference to Norse mythology. But those days are thankfully over, at least if you ask the leading search engine.
A small, but worthy SEO victory.
Next up, getting that other search engine to stop confusing us with a Tom Cruise movie.
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