We often talk about how important customer feedback is to grow and maintain a good Value Proposition. However, can you apply that tenet in order to get feedback on the Super Bowl winner? A quick poll around the office turned out that not all feedback is good feedback.
Some basic facts for readers who may not be savvy on American sporting events — the Super Bowl will be Sunday, February 2nd between the Seattle Seahawks and the Denver Broncos. When I asked my co-workers for our company pick for Super Bowl XLVIII, to write a gratuitous blog on the big game, the answer was clearly the Seahawks. However, the reasons for the pick were not what you would expect from such a confident decision. Some of my favorites:
• Pete Carroll’s chin
• Russell Wilson’s ability to throw “crazy bombs in the end zone”
• Peyton Manning ruined previous Super Bowl parties
• Seattle lost their basketball team to Oklahoma City, and they need a pick-me-up
What learning does this Valkre office anecdote bring to Value Propositions. You are not going to get good customer feedback with a poorly defined Value Proposition. The companies that use RENDER put their Value Proposition at the core of getting direct feedback from their customers. They frame their customer meetings around the Value Proposition to elicit actionable insights that focus on the specific needs to help the customer grow.
Which brings us back to the Super Bowl. A Seattle Seahawks Value Proposition with weightings of well defined attributes could have inform the quick interviews I conducted on the outcome of the game. That Value Proposition might have highlighted a few high scoring Seahawks attributes: (1) They have the number one defense in the NFL, (2) They have a great “passer-rating differential,” and (3) their impressive running game. The Seahawks thrive in the anticipated cold weather this Super Bowl will offer….and everyone loves an underdog.
Whoever wins this year’s Super Bowl will not be decided because of some Value Proposition created, backed up with interviews, and analyzed to create new opportunities a customer would like to see is being done for them. The post-game will not be a simple easy to use report that increases customer relationships, shows growth and drives sales. But it promises to be a good game, complete with end game Richard Sherman profanities and rants.