There’s thousands of enterprise cloud-based apps for businesses available on Google's Apps Marketplace, Salesforce's AppExchange, and Amazon's AWS Marketplace. When you look through Google's recently updated Apps Marketplace, you realize there’s technology to do pretty much any and every business task, ranging from apps for managing projects to apps for managing customer relationships to apps for managing money. But if you search through those marketplaces, can you find an app that helps companies manage their Value Propositions?
The answer to that question is no. Yet you'll find tons of apps for expense reporting!
Just stop for a moment and think about the fact there’s technology for something as banal as managing expenses. And then when you consider the amount of investment (time and money) on managing your travel and entertainment expenses — including the system you put those expenses in, routing them to the right people for approval, tracking of reimbursement, and billing back to your customers — you’ll understand why technology is used to manage expenses.
With the aforementioned use case in mind, you’ll appreciate why we at Valkre believe it is critical to use RENDER to manage your Value Proposition, which, for a company and its relationship with customers, is the most important growth asset in business. We’ve blogged here previously that a strong Value Proposition requires rigorous defining, along with an organizational commitment to continuous improvement and collaboration with customers. All of that can be done more effectively when technology is used to bring structure and speed in managing that work.
On December 11th the Institute for the Study of Business Markets is hosting a webinar on how GE is using RENDER to manage its Value Propositions with its customers. During the webinar, GE will share how RENDER enables their company to:
- Define Value Propositions. How you get Value Propositions out of powerpoint, word docs, and spreadsheets and into a dynamic system that ensures that sales people are equipped and selling at any given instant the latest, most compelling value proposition to customers
- Improve Value Propositions. How you manage initiatives that improve the value prop and ensure that the entire organization has visibility and accountability for executing those initiatives
- Collaborate with Customers on Value Propositions. How you link all of the value prop work to voice of customer to ensure you are on the path to solving challenges critical to the customer
To see this demonstration of the SaaS platform GE and Valkre are building and using to revolutionize how they manage Value Propositions in today’s fast paced customer world, register today for the ISBM webinar by clicking here.