We have experienced the workflow within companies of how they build, manage, and improve their value propositions. Sometimes it is straightforward, using one DVP...Other times it is complex, nesting a bunch of DVPs together against one growth objective. Sometimes the DVP involves in-depth conversations with one strategic account...Other times it involves multiple conversations with many customers. Sometimes the DVP is used internally to inform a new product or service...Other times it is used with customers to deliver a rigorous promise scorecard.
We built Render to deal with a complex value prop as easily as simple one. To that end, the Workspaces module in Render is designed to enable a working team to use and configure Render in a way that matches the simplicity or complexity of the task at hand. Put in terms of the original way of working with Render, Workspaces are essentially a bunch of little Renders for your DVP.
When you open Render, you probably see a bunch of Workspaces on the left side of your home page. To the right of the Workspace list is a big green button to “Create a Workspace.” Click it to get started on your value prop work. It’s just that simple.
When you create a Workspace you’ll see a nav bar at the top organized around the DVP method, along with information on work just completed and work still to be done.
There are more big buttons to the left: Settings, Customers, Members. These buttons allow you to configure your workspace in any you would like.
Why did we design Workspaces into Render?
- DVP is a team sport. Very seldom is it the job of one person to define, manage, and improve DVP. It is often a working team of 5 to 25 people. Therefore, the Workspace is the place to collaborate value prop work. It gives them a sense of workflow, activity, and next steps associated with their team’s work. The Workspace becomes a digital hub for creating a sense of team for DVP.
- Sometimes there is 1 DVP, sometimes there are 6 DVPs. Workspaces allows teams to structure their work consistent with their objectives. If a team is working on a new line of service that has one value proposition, they can organize it into a Workspace. If the team is working on an emerging market growth strategy that requires many DVPs to encompass a comprehensive solution, the team can manage all of those DVPs in one Workspace. The point is to create efficiency and workflow for the team to get its work done.
- Configuring the methods within Render to be workspace specific. Over the course of our experience, we have built Render to deal with many different situations: DVPs for roofing shingles and jet engines...DVPs for a strategic account and an entire emerging market...DVPs for a new service offering and lines of product...DVPs for new account prospects and existing accounts. With Workspaces, you are able to configure the DVP method consistent with the work you are doing. For example, you might not care about quantifying your DVP%, so configure it out. Workspaces helps you rightsize Render to your needs, allowing you to choose the features in Render you need. That’s a big deal.
- Eliminating Red Tape. Since Workspaces are self-contained, they turned Render into a self-administered application. A user can create his/her own Workspace, configure it consistent with the work being done, invite team members, and add the customers being considered for DVP – all on a self-service basis. No global admin is necessary for a user to get going with a Workspace. The central point is to let users use the system however they want.
The power of Workspaces is to let the organization use Render in a way that mirrors not only the work needing to be done, but also in the way you want to do it. This module allows anyone, who delivers the Value Proposition for any purpose, to access a place that helps them to define that value proposition and manage its improvement. No organizational hurdles…Just get to work!