Well it's that time again! Time for another trip to the great Australian Outback, to dive into the heart of Value Propositions. I'm going to spend the next 30 days and 30 nights knocking on customers' doors, trekking across the Bush, and wrestling kangaroos'. All just so I can truly get at what my customers can do to better serve their customers. Alright, alright, there may not be any trekking through the Bush, I mean it's dangerous out there..no food for miles. But I can't promise that there wont be any kangaroo wrestling, I mean lets' leave our options open.