Spring is here and so is RENDER 3.0!
I love this time of year in Chicago! Everything is in alignment. The Cubs are in last, the Bears are going to win the Super Bowl, the Bulls are still trying to find their post MJ groove, the Hawks are the best team in town, and the Sox win games that nobody knows about. Everything is green, flowers are blooming, birds are back, and every road of consequence is under construction. Late Spring in Chicago is perfect.
I own an SUV which proudly carries the pock marks of having driven me through the streets of Chicago for the past ten years. Recently I was at my brother’s house in Princeton, NJ and he insisted that I test drive his brand new Porsche Cayman S. I really was not that excited because I did not want him to tell me how my gear shifting abilities are inferior to his gear shifting abilities, but nonetheless I agreed to a test drive. His advice: once the car is in 2nd gear, step on the gas pedal, stay in 2nd gear, and feel the car take off….WOW, WOW, WOW! Now, I secretly wonder all the time if I too “need more speed”.
I bring this up because it made me think about my own job… helping companies with Customer Value. A common sentiment I often hear when talking to companies about Customer Value is, “we already do customer value, we know our value proposition, we listen to our customers and we integrate their point of view into our business”, but then they often add, “Anyway, what power do I have as a (fill in the blank) to get my organization to change?” It may be a bit odd that my brain connected a Porsche story to getting started with Customer Value, but follow me on this:
I realize that having access to a Porsche, building the muscle memory to know how to drive it fast, and then, finally, offering to take your boss for a test drive is not that easy. Which brings me to this…I have a Porsche you can use. It is called Render®, the first Customer Value Software.
What are you doing to understand Customer Value and create more value for your customers faster than your competitors?
In the next few days we are releasing Render 3.0. This is an exciting time for our company! For those of you who have not been following our story; five years ago we started building a SaaS platform with Owens Corning for the purpose of managing Customer Value (value propositions, commercial innovation and executing improvement activity for both). Three years ago we started with GE and a few others. We have been to the ends of the earth learning, building and putting into practice Customer Value Software to improve how companies listen to customers and integrate insights into business improvement levers then execute.
Nine months ago we were finally able to come up for air, step back and ask ourselves, what’s next. The answer was fundamentally about Speed. Our customers were asking for Speed. Speed up everything from customer listening, to decisions on improvement initiatives, to getting the right value props out into the field, to keeping customers informed of progress, to getting results. The headline news on Render 3.0 is SPEED. What has that meant?
We are not done with Speed. We are believers that the future is not going to be whether or not a company understands its customers, what they value and what is coming around the corner. That’s old news and all companies do this to some degree or another. The winning companies of the future will be those who can go from customer data, to insight, to action faster than competitors. It is for those companies who seek SPEED we dedicate Render 3.0.
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