What is scaring your C-Suite is a rapidly changing world. They are scared that customers will leave them behind. They’ll be forced to tell stakeholders why they are guiding the company into stagnation. Or worse, become irrelevant. You can help them. Here are the challenges.
Whatever you may think about Customer Value or Customer Centricity, if you are not working 24/7 with extreme urgency to improve your Outside-In business muscle, helping your customer's business, then you are about to get swamped by a giant wave.