After much anticipation, we launched version 2.0 of Render, our web-based product solution, this past month. This milestone release comes fully packed with a completely redesigned user interface and improved user experience. The upgrade to the new interface was a long time in the making and it enables the long-term vision of what Render will provide to our customers. That is, managing an amazing dataset of customer insights, powered by a rich, interactive experience. However, this is only the start. We will continue making iterative updates to enhance the overall UI/UX of Render and advance its feature set.
The primary new features in Render 2.0 focus on building an organization’s internal perspective on how it creates value for its customers. Defining the language of the value attributes and drivers that fuel this perspective is important. Even more essential is the ability to estimate or rigorously model and calculate the differential value proposition (DVP) of the organization. Render 2.0 manages all of this now in a streamlined workflow. And as always, Render provides clean deliverables for your work in the form of dynamic PDF reports.
Almost as exciting as Render 2.0 is our shiny new office location in Chicago's River North neighborhood. The move from our previous space in the West Loop was driven by the growth of our product development and services teams, which reflects the continued success of the business. We are still settling in, but we've already planned an open house on October 14th to celebrate with our customers, friends, and family. Please join us for the party or stop by whenever you're in the neighborhood!